Would you like to “Work Smarter, Live Better, Love More and Laugh Often?” If you answered “Yes!” you are about to learn how, as you discover your Brain Color.

The What Color Is Your Brain?® (WCIYB) method is fun and fascinating. It also is a remarkably fresh approach and powerfully simple answer to what makes your co-workers, romantic partners, children, friends and family members tick!

WCIYB will help reduce the frustration and complication in your business life and personal relationships and improve your own and others’ ability to:

1. Understand and value your personality type.
2. Communicate effectively with others.
3. Work more collaboratively with co-workers
4. Keep your energy up and your stress down
5. Decrease the hassles and increase the harmony in the workplace and at home.

I assure you that learning WCIYB will be effortless, educational and enlightening. The practical applications can be implemented immediately to resolve conflicts quickly, enhance your job performance and build cooperative interaction with others.

“I’ve been trying to train my staff about customer service and how to understand people; I just didn’t know there were colors to help me do it.” A color- filled comment from a hospital supervisor.

Originally, I developed the WCIYB program as an introduction for my strategic planning/creative problem solving workshops. I wanted to create a non-judgmental environment that eliminated criticism and enhanced appreciation for each individual’s ideas.

The foundation for WCIYB is the Myers-Briggs Type Indicator or MBTI®, a well-respected self-reporting assessment tool. Isabel Briggs Myers and Katharine Cook Briggs developed the MBTI® in 1942, based on Carl Jung’s four personality functions: Sensing, Thinking, Intuiting, and Feeling. They used 16 letter combinations to identify personality traits. I believe the MBTI® and other similar personality assessments offer valuable and valid information within a specific business organization, work environment, or career. However, their use of a series of letters, terms, and symbols are too confusing for children and often for complicated for most adults to remember.

“We’re always looking for a way to connect, to relate, to get into someone else’s head to understand how they’re thinking. Colors really make much more sense than the Myers-Briggs terminology; much easier and a much more ‘positive’ way of identifying personality types, and colors don’t label anyone in a way that one might find offensive. I like your entire approach – all very upbeat, and accepting and forgiving of ‘other colors’ quirkiness.”, a sale professional told me after she participated in a workshop and read my book.

Individuals quickly and positively respond to WCIYB, because the methodology:

• Uses only four colors to identify personality types
• Does not label people or put them in only one category
• Is an common language for adults and children to easily understand
• Is a bridge to connect the workplace, home, school, and community

If the title “What Color Is Your Brain?” piqued your interest, I’m not surprised. We are naturally and socially inquisitive about ourselves and others. The abundance of television and radio programs, websites, magazines and social networking sites demonstrates and confirms the curiosity and fascination individuals have about each other.

The essence of my book and workshops is to help adults and children recognize and bring out the best in themselves and others. The WCIYB personality profile explains why your perspective differs from or is similar to the viewpoints of others. As an “Instant personality decoder,” it will help you decipher your unique characteristics and solve the puzzling traits and talents of others who impact your daily thoughts and actions.

To determine your personality type as a Blue, Yellow, Green or Orange Brain individual begin reading with Chapter 1, The “No Right or Wrong Answer” Brain Quiz, followed by Chapter 2, Recognize Your Brain Color Strengths and Perspectives. Then enjoy reading, in any order that suits your Brain Color personality, the other chapters that contain detailed Brain Color content, research charts, personal anecdotes, quotes and innovative problem-solving techniques.

I encourage you to use WCIYB as a reference book. Keep it on your desk, in your briefcase or at the kitchen table for easier conflict resolutions, fascinating revelations and lively conversations. Soon you will be confidently speaking fluent Brain Color and translating the perplexing or predictable behavior and idiosyncrasies of the diverse personality types in your life.

Enjoy your Bran Color Adventure and Best Wishes for a Happy “Brainday!”

Sheila Glazov